A brand overhaul with Houlian Lokey

Over the past few months, JOC has been helping global investment bank Houlihan Lokey to revamp their careers website and on-campus brand messaging. This is the first time the bank has partnered with a specialist campus attraction agency, with the aim of attracting a diverse range of the best candidates in a major new recruitment drive.

Consulting closely with Houlian Lokey at every stage, JOC was able to capture the unique, collaborative spirit of the prestigious organisation through a series of workshops and interviews with a range of internal stakeholders. JOC distilled this to create from scratch their campus employer brand message, which we then used to shape all materials relating to their on-campus recruitment.

These included videos, an employer hub on Target Jobs, featuring interviews with recent graduate hires, and their first ever EMEA careers website , written and designed by JOC, including photography.

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