Talking tactics with LSEG’s Adam Powley
With the graduate recruitment landscape becoming ever more complex, we spoke to Adam Powley, Graduate■■■Read more
But one thing remains constant: the need to attract, recruit and retain the best-fit students for your business
JOC is always breaking new ground, and we are constantly exploring original and innovative ways to help our clients engage with today’s students.
We also serve as a trusted advisor to many of our clients, working closely with graduate recruitment teams and wider stakeholders to develop and refine their talent attraction strategy.
What are the issues you’re facing today? Will they be the same tomorrow? In five years’ time? We’d love to talk through where you’re at – and where you’d like to get to. Take a look through some of our case studies below to see how we’ve helped clients previously.
EMEA Live graduate webinar
of webinar attendees said
they would apply to the bank
gets top grade
A leading global investment bank was looking for new ways to engage with EMEA students and to extend its message to a wider global audience, while achieving a strong ROI.
JOC came up with the idea of a live webinar event led by students, and broadcast for the first time to university campuses across the EMEA region. The event was to be made accessible to students over a range of platforms, including smartphones and laptops, as well as university lecture halls.
We made sure to uphold the highest-end production values throughout the planning and staging of the webinar. Drawing on JOC’s talented network of professionals we assembled a ‘dream team’ of TV producers, online broadcasters and event designers.
However, when it came to the broadcast itself, JOC took its lead from the student audience and the bank. They chose the topics for discussion, pre-selected the questions and essentially set the agenda for the event themselves. The end result was employees from the leading international bank in London engaging in a live debate with students in locations as diverse as Paris, sub-Saharan Africa and Scotland. Fast-moving discussion, hot topics, real debate. The students were engaged and inspired – the results speak for themselves.
The feedback from the broadcast was resoundingly positive. The vast majority (96%) of the audience stated they would apply to the bank after having watched the broadcast.
unique registrations for the event
students from universities logged in
different geographies represented
penultimate year students
economics & finance students
rated the event 4 or 5 star
said they would apply to our client after watching the webinar
JOC helped to organise the LSEG’s 1st
international graduate recruitment fair.
The London Stock Exchange Group (LSEG) is one of our long-term clients. However, significant changes had been taking place at this leading financial markets infrastructure group, the result of a series of international acquisitions over previous years. During this time the culture of the business had shifted away from a traditional British identity to reflect the group’s increasingly global footprint and customer base.
The key stakeholders within the group were looking for ideas to reposition the group’s wider talent acquisition strategy to reflect the fast-evolving nature of the business.
JOC got involved at the early stages, working in an advisory capacity with the graduate recruitment, HR and communications teams at LSEG. Together, we discussed different options for broadening the group’s campus-engagement programme to include leading universities in different European nations.
Once clear on the objectives, JOC’s multilingual team conducted detailed research into the EU higher education sector, canvassing university careers departments and graduate recruitment specialists from across the region.
We put together an intelligence report and a ‘plan of action’ that outlined the key steps needed to initiate a region-wide graduate attraction campaign and the potential pitfalls to avoid.
JOC has helped LSEG identify opportunities to begin recruiting students across continental Europe. We helped organise the group’s participation at its first ever international recruitment fair in Autumn 2015, and we are now laying the groundwork for LSEG to visit three European careers fairs later this year.
The head of Digital Communities Service at Oxford approached JOC for ideas to showcase the university in a unique, creative, innovative and contemporary way using aerial photography. This presented quite a challenge.
Drones can be dangerous, so using the UK's leading drone filming company, Skyvantage, proved an excellent first move on our part. There was nowhere to hide as everything on the day of filming would be in full view of the public and senior staff university staff – the job had to be carried out to the highest of standards and in full compliance with health and safety requirements.
The real wildcard, however, was the weather on the day (drones don’t like wind, poor visibility or too much cloud cover).
Working closely with the university’s in-house digital and film production team we developed a plan to film six of the university's most famous and prestigious buildings and colleges from the air, including the world famous Bodleian Library, Brasenose College and the Botanic Garden.
The idea was to film in the early morning in mid July to catch the first morning sunlight over the buildings and spires of the colleges and surrounding town.
We arrived the night before in order to get an early start. Lucky the weather gods were smiling, and by Midday we had over 40 minutes of footage in the can, all shot in HD 4K to the latest filming standards.
On the day we found out that the university’s own in-house film production team would edit the source film in order to make a series of clips and small films.
The central platform for these would be the official Oxford University Facebook page, with over two million followers. 12 months on, JOC's awesome, never-before-seen aerial footage can still be viewed home page.
Creativity, technology and innovation have and always will be at the heart of what JOC loves delivering for its clients. The university and the town of Oxford were delighted to receive over 325,000 unique visits to the film in a single week – a truly viral and exciting experience for us all.
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